Forbes recently reported that customer service is more important than ever; on a scale of 1-10, it is rated 11! This rings true with experience; after all, in today's fast-paced world, customer service can make or break a business; a few reviews, whether positive or negative, alters one's perception of quality. This reality is especially significant when it comes to small family-run enterprises, where personalized touches and interactions separate them from larger corporations, where the customer is just a number. Such businesses thrive by valuing their customers, understanding their needs, and going the extra mile to ensure 100% satisfaction. Here are five ways that small, family-run businesses engage in excellent customer service to guarantee customer satisfaction:
Responsiveness Is Required for Stellar Customer Service
People tend to avoid the phone these days or at least it seems that way when you have to seek out assistance; too often, you end up on hold, or cannot get through. Similarly, have you had the experience of dialing customer service only to get an AI bot on the other end of the line? Different from large corporations, small family-run family businesses prioritize responsiveness. They are much more likely to answer the phone promptly and to address queries via email without delay. Leaving a voicemail means that a real human being will return the call, 100% of the time!
Face to Face Interaction is Key for Excellent Customer Service
The importance of human contact cannot be overstated. As digital interactions become more common, the value of face-to-face interaction grows. Meeting customers in person not only helps understand their individual needs but it fosters a sense of community and trust. This personal approach makes customers feel valued and respected, creating a loyal customer base that is essential for the success of small family-run businesses.
Expressing Gratitude is Part of Good Customer Service
How often do you hear “thank you” from your subcontractors? From your business partners? Small family-run businesses ensure customer satisfaction by expressing gratitude in a variety of ways. While verbal utterances are most common, “we appreciate your business” is an important mantra in good customer service. Not only this, but written correspondence, whether digital or written by hand, is of equal importance. These gestures, though small, build strong relationships and trust. Let us not lose sight of this important tradition.
Customized Solutions for Best Customer Service Experience
Want to color-match your existing pool deck coating? Looking for a 2-tone coping on your pool deck or fancy trim on your patio, garage floor or driveway? Companies like Pristine Pool Decks can customize your spaces so they are uniquely yours. No boiler-plate solutions are necessary when it comes to excellent customer service!
Keeping Family Values in Family-Run Business!
While we might speak about the importance of honesty, integrity and hard work with our children and colleagues, it is more important to model these values every day, in practice. Aristotle famously wrote on this, writing that:
This means that communicating concerns, citing costs clearly and honestly from the get go is an important feature of virtue, or excellence in customer service. Failure to disclose information and not taking ownership for mistakes or miscommunication is one way in which people fail to exhibit the above-mentioned values, subsequently affecting one´s reputation and perception of quality as far as customer service goes. Small-family run businesses not only care about reputation, but legacies: that our children observe, practice and repeat excellence as a matter of habit!
Pristine Pool Decks Exemplifies Excellence in Customer Service
Pristine Pool Decks, a local family-run concrete coatings business, embodies the principles of exceptional customer service, knowing well that the foundation of any successful business relationship is trust which is built through direct, personal interaction. When you schedule a verbal estimate for concrete coatings with Pristine Pool Decks, you’re not just another customer; you’re a valued partner. The Pristine team meets with you in person and brings real samples to every meeting. This hands-on approach allows you to experience the texture, look, and quality of their products firsthand. Every representative of Pristine Pool Decks is knowledgeable and experienced; they do not require fancy equipment to measure, critically examine and provide feedback on best practices. No one is in the field that is not trusted like family!
Engaging with our representatives and team members gives you a comprehensive understanding of what we offer, making it easier for you to make informed decisions. We promptly answer all questions, ensuring you have all the information you need. Our commitment to customer service doesn't end with a sale; we’re always happy to continue the conversation and assist you in any way possible. At Pristine Pool Decks, customer service is not just a department—it’s the heart of our business. We believe that when we serve you well, we build a relationship that lasts.
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